AGENDA INTELLISUMMIT™ 2020


Responding to change – intelligence-best-practices for the future!

DAY 1: Competence Development

Gain new knowledge and skills!

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08:00 - 09:00 Registration

09:00 - 12:00 Session one: How To Make Win/Loss Analysis that Generates Business - Ingemar Svensson, Comintelli
Knowing why a particular deal was lost or won is obviously important to increase probability of sales in coming deals. The Win/Loss Analysis is not a deliverable, really, it is a process that is used to generate action over time to improve or strengthen sales. It also adds dimensions to the customer dialogue and can strengthen relations. In this workshop, packed with insights and first-hands experience from analyzing business deals, the participant will learn how to set up a Win/Loss process at work, how to ensure management buy-in, tips and tricks on interviewing and how to conduct the Win/Loss Analysis.

12:00 - 13:00 Lunch break

13:00 - 15:00 Session two: INTELLIGENCE FUNNEL®: Using CI on CI, Opps, Threats and Ways Forward - Luis Madureira, Managing Partner at Überbrands.
Luis Madureira will share a proprietary framework, the Intelligence Funnel© he developed and uses at ÜBERBRANDS to inform the strategy of both Global and Local Customers. This framework supports the future shaping of any given Industry. In this Workshop attendees will be coached on how to use the framework, in practice, on the topic of CI.
The outcome will be twofold:
1) add a critical framework to the Practitioners Toolbox, as well as
2) inform all the participants on the future of the CI practice by means of Collective Intelligence.

15:00 - 15:30 Break

15:30 - 16:30 Session two continues

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Day 2 –IntelliSummit Conference

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DAY 2:  IntelliSummit™ Conference

Learn, network and get inspired!

08:00 - 09:00 Registration
09:00 - 09:10 Introduction by the conference moderator - Ingemar Svensson, Comintelli
09:10 - 09:40 KEYNOTE: Scenario planning at The Swedish Post and Telecom Authority (PTS) - Henrik Sköld, PTS.
09:40 - 10:00 KEYNOTE: Disruptive Trends in the Consumer and Retail industry - Jeff Mansfield, Proactive Worldwide.
We will start out with a brief look at a rapidly changing retail space and learn how as MI/CI leaders we can keep leadership aware and ideally help steer better decisions in a more timely manner.
10:00 - 10:30 Networking Break
10:30 - 10:50 How to set up an effective “commercial response” that targets your competitors. Case based on VELUX and Radiometer. - Sif Adamsen, SA Intelligence.
10:50 - 11:10 KEYNOTE: SMINT® CI in Real-Time: The Success Files - Luis Madureira, Überbrands.
We live in a Volatile, Uncertain, Complex, and Ambiguous (VUCA) World and the pace of change in the Competitive Environment is increasing fast. Organizations are increasingly demanding for lower response time from CI Professionals, especially when the Social Consumer can now ruin them and their brand’s reputation almost overnight! SMINT© makes sense of this increasingly fast ­changing business ecosystem by developing actionable insights in order to understand, decide, compete and win in near real-­time, though establishing a new Competitive Advantage in the marketplace. Luís Madureira will share why SMINT is critical to navigate successfully the new competitive landscape, as well as real case studies from the last 7 years where SMINT was used by Top20 Forbes Global Companies to Local Startups from different industries to succeed!
Key Take-Aways:
• Social Market Intelligence and its impact on Competitive Intelligence
• Insight on how to leverage SMINT to a stronger CI function
• Examples, demos and Case Studies of SMINT deliverables

11:10 - 12:10 Roundtable discussions with your peers, each moderated by an expert.
12:10 - 13:30 Networking Lunch.
13:30 - 13:50 CI support for a circular economy and sustainable business - Diana Redeker, Skanska.
13:50 - 14:10 Collaborative innovation & Foresight - Johan Hammarlund, Kairos Future.
14:10 - 15:10 Networking Break.
15:10 - 16:10 Roundtable discussions with your peers, each moderated by an expert.
16:10 - 16:40 Expert Panel “Where do we go from here? The Future of Market and Competitive Intelligence”.
16:40 - 17:00 Summary and Conclusions by the conference moderator.
17:00 After Party

Expert Panel:
Annele Jokelainen, CEO, Meedius
Jeff Mansfield, Senior Vice President, Proactive Worldwide, Inc.
Johan Hammarlund, Collaborative Foresight Advisor, Kairos Future
Luis Madureira, Managing Partner, ÜBERBRANDS
Mina Nadjafi, Co-founder, Intil

Roundtable Discussion:
How circular economy is impacting the role of the MI/CI professional - Moderated by Diana Redeker, Market Analyst, Skanska.
The circular economy concept is changing how we do business. As companies are re-thinking what terms like 'growth' and 'progress' really mean, the need for market competence and perspective changes. Join this roundtable to discuss opportunities and challenges the circular economy brings to your industry and the field of MI/CI.
How to raise competitor visibility in the organization? – Sif Adamsen, SA Intelligence.
Mapping of competitors and providing landscape profiles in terms of market size, presence and share is often a core issue associated with headache for many CI functions. Output from this session will evolve around discussions about some key questions: Why track competitor presence? Who are organizational stakeholders? And for what purpose? How can competitor presence be tracked? E.g. CRM vs internal CI system? How to trouble shoot data validity of internal sources? How can external data be used effectively and to which extent?
What are the challenges in using technology for CI today? – Jesper Martell, CEO, Comintelli AB.
How can new technologies such as Artificial Intelligence, Machine Learning, visual analytics and content automation affect the role of CI professionals in the future?
Early Warning Best Practices Roundtable - Jeff Mansfield, Proactive Worldwide.
We will have a discussion on how we can help identify and best practices that help us inform leadership on early warning risks and scenarios – essentially developing an early-warning tool kit we can refer to when risks are on the horizon.
SMINT® CI in Real-Time: Opportunities and challenges for the MI/CI professional - Luis Madureira, Überbrands.
In this roundtable, Luis Madureria picks up on insights from his presentation on SMINT® CI in Real-time and moderates a discussion on opportunities and challenges for the MI/CI professional; is SMINT® for all industries, what hygiene factors in terms of competence, tools etc must be in place, how to measure success?
Encircling the four corners - Johan Wiktorin, INTIL Group.
How do we gain insight to competitor's future strategies, is the question for this roundtable. Johan Wiktorin, CEO INTIL, will discuss methods, sources and pitfalls in our understanding of competitors. Will HUMINT survive in a tech-centered future? How do we assess the gaps in capabilities and targets?

DAY 3:  User Conference

Sharing best practice implementations of Intelligence2day®

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Day 3 is the Intelligence2day® user-group session. Users of the tool will learn a lot about new features and discuss coming features.

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