PRE-CONFERENCE WORKSHOPS – April 10:
- “How to engage senior management in the intelligence process” (by Ingemar Svensson)
Collaboration is a process of pain. It takes time and efforts. The benefits can be tremendous however. This three-hour workshop links theories and practical exercises around techniques for influencing and creating sustainable interaction with the competitive intelligence cycle.
- “Are you the Sherlock Holmes of your company?” (by Joost Drieman)- A workshop about collecting and analyzing competitor information.
- In this workshop we will start with the discussion: Is it important to collect and analyze your competitor? What would be the benefit or are there more important things to do? There are more than 7 different forms of competition. We will zoom in on the differences and how we can use this in our favor, leading to Michael Porters defined difference between destructive and strategic competition. A main part of the workshop is about interactive discussion about finding competitor information by looking at traditional and (more importantly) non-traditional sources.
- The workshop will end with sharing some best analysis practices. Connecting the dots.
- Participants will learn how to collect and analyze the competition more effectively and efficiently. A must attend for CI professionals.
- “Building a global Insights driven organization” (by Gabriel Anderbjörk)
In this workshop we will explore a holistic approach to identify areas in organizations in need for development in order to drive and inspire insights for decision making.
INTELLISUMMIT CONFERENCE – April 11:
- “The Principle of Change: How to create a change driven culture, powered by intelligence” (by Pär Lager & Bobo af Ekenstam)
- “Evolution of intelligence platforms and what’s coming in the future” (by Robin Neidorf)
- “Competitors of the future: Why they matter and how to prepare for them” (by René Rohrbeck)
- “From truthiness to alternative facts and post-truth” (by Åsa Wikforss)
- “Using Intelligence to identify the 5G and IoT business potential” (by Mattias Spoormaker)
- The telecoms industry is extremely competitive with new technologies being introduced all the time. In order to survive, companies need to anticipate and accommodate developments in the world outside.
- Ericsson detected early signals in the 5G and IoT market and used this intelligence to involve customers in co-developing profitable strategies for the future.
- This presentation will show how Competitive Intelligence can be a value-added input in the strategic decision-making process. It aims to show how competitive intelligence can be more credible, not just within your organization, but also with your partners and customers.
- “Baby, you can drive my car” (by Joost Drieman) – A roundtable discussion about the future of intelligence
- Due to the advent of disruptive technologies, new business models, unconventional competition and artificial intelligence, the intelligence function will change in the coming years. But how? Will intelligence professional be more important than the CEO, or will the role be obsolete? How will intelligence change in terms of Scope, Processes and Organization? Who will be the users of intelligence and how will we communicate?
- These (and other) questions will be discussed in this highly interactive Round Table session. Will we be able to draw a blue print of intelligence in the future? If so, we know what we need to do now, to keep intelligence relevant.
- “How will AI change the intelligence work?” (by René Rohrbeck)
In this roundtable we will discuss which intelligence work can be automated and which human intelligence can be replaced with AI. We want to share among participants experiences with automated scanning tools, continuous competitor monitoring tools, AI-enabled weak-signal scanning and pattern recognition. The roundtable will identify good practices and promising avenues for further development.
- “How do you increase the value of IT tools for CI in the future” (by Jesper Martell)
During this roundtable, participants will share their views on how new technologies and tools such as analytics, AI, Machine Learning and content automation will affect the role of CI professionals in the future.
- “Unconventional Market Intelligence Methods – Best Practices and Possibilities” (by Johan Hammarlund)
- What new methods for competitive and market intelligence are already being used by our peers and leading players in other industries? What can we learn from these examples and how can new methods power the intelligence work in our own organizations?
- During this roundtable we will discuss how unconventional methods such as advanced social media monitoring, AI-supported analysis and crowd intelligence can make our work both more efficient and more in-depth. Also, how can we avoid pitfalls such as context collapse and different types of bias when working with new digital methods?
- “Managing expectations in a changing CI world” (by Jeff Mansfield)
- In this roundtable we will discuss best practices we have found successful in CI but also talk about how disruptive business models are changing what leadership expects from CI and how to manage these expectations accordingly.
USER CONFERENCE – April 12:
- “Making the most of your Profiles” (by Ingemar Svensson)
- Ingemar reflects on best practices in making the most of your Profiles in Intelligence2day.
- “How to set-up early warnings within Intelligence2day” (by Jeff Mansfield)
- A workshop with Jeff Mansfield, SVP at Proactive (Comintelli’s US partner). How an early warning process works, what is required to be successful, the different types of indicator classifications, and how to bring those concepts into Intelligence2day.
- “The Future Road Map of Intelligence2day” (by Jesper Martell and Anders Thulin)
An informal and interactive conversation with two of Comintelli’s founders, Jesper Martell (CEO) and Anders Thulin (CTO) about what the future holds for Intelligence system in general and Intelligence2day in particular.